Big brands and news outfits are inching away from social networks, and back to branded platforms to produce ultra-rich and interactive longform narratives.
This all typically comes at a great cost. The hosting, infrastructure, SSL, engineers, designers, and editors all cost something. So the cost of producing these articles is likely pretty high.
This is why I built Aesop Story Engine, and is why it continues to be the industry leader in longform storytelling tools for WordPress. However, as I recently touched on in a formal blog post, we’re ready to move forward with bigger and better things.
About a week ago I started building a better way to build stories, and today I’d like to share with you a sneak peak into what we’ve got so far.